New Wellsprings Logo Animation

After a few weeks of review. The client expressed dissatisfaction with the initial logo having too many water denotations and less of a housing/real estate vibe. We went back to the drawing board and came up with a new logo that is immediately representative of multiple housing, community, and upward progression.

The lines expand like ripples in a stream, this subtly resonates the water undertone consistent with the name and concept statement. The visual representation of a ripple effect and an expanding influence is the perfect metaphor for expressing Wellsprings as the starting point of ideal living conditions. By simply taking visual cues from the logo and staying conceptually synonymous with the copy "begins at home," this ripple graphic device is seamlessly the link between the logo mark and the copy. The logo is literally expanded into a ripple of lines which form the wellsprings pattern. In so doing the pattern represent the continuing and spreading results of Wellsprings. This gives a coherent story to the audience, when they hear the name, see the logo, hear the copy and see the pattern, it all makes sense. The patterns don't only do well conceptually, they have immense implications visually. The undulating sizes of the lines make for a sophisticated visual device. The curves are very pretty especially in the Wellspring colors, hence they give a very welcoming and homely vibe.