Formula Student business case

All project
https://www.behance.net/gallery/59418511/Formula-Student-business-case

Teams do not just compete in racing and technical processes, but also business aspects. Story goes that only the team members are involved in the manufacturing. Competitors are asked to make investors sponsor their project. In general teams are inventing their ideal competitors, ideal product and ideal target audience — doesn’t have anything to do with reality.
What will happen if we come back to the real world and try to sell this student-made car with one seat and a special regulation?

I will tell you how I managed to do that starting from the ready-to-use product.