Branding & Logo Development - Crescent Software

A while back we worked with Crescent Software to help them refresh their brand as they prepared to launch a new website.

When we were developing the logo, it was important for us to establish a connection between the design and the company name. We used the moon and the letter "C" to make a visual connection to Crescent, as well as a catchy tagline "Conquering Code" to quickly send the message, "who are we and what do we do?" -- Can you "C" where we're going with this?

We find that today, it's not always crucial for companies to use tag lines, but in this case, it not only helped describe their services, but we were then able to tie in the flag as representation of progress, discovery and accomplishment for our client.

We love your feedback - leave a comment below and tell us what you think!

Want to learn more? Check them out at: https://crescentsoftware.ca/

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