Let's Ride Podcast Branding

Patrick Stephenson, Founder of 30 Days of Biking, is working with a small team to produce a podcast about all things biking.

Given the outreach is global, I wanted to build the logo around the universal symbol for bikes, playing off the the stenciled symbols painted on streets and trails around the world. The line pattern gives a sense of flow and movement, as well as plays with the idea of sound waves.