Ryan Pediatrics Logo and Brand Elements

Ryan Pediatrics is a doctor's office in Houston. The "y" as a stethoscope was a desired element from the customer. Seeking to not make it too corporate for a single doctor's office, the brand elements bring an element of whimsy. These elements seek to make things that are scary about a doctor's office, shots, cold stethoscopes, etc, more friendly and approachable to kids.