Jaguar Land Rover: Mountain Goat

The Jaguar Land Rover "Future Advocates" game is aimed at entertaining children visiting the JLR showrooms. There are 8 animals in the game, each one representing a specific aspect of automotive engineering, who take the user on a digital scavenger hunt.

This was actually the first animal I illustrated in the set, which we used to establish the look and feel of the other ones. We used the rock-steady grip of the mountain goat’s hooves as a metaphor for the wheels of a Land Rover.

Check out the full project here.