Reorient: Packaging
Based in San Francisco, Reorient creates artisanal herbal tonics that deliver a luxurious and nourishing treat for the body.
To communicate the preciousness and delicacy of the product, we instinctively leaned toward illustration. We created a custom drawing to adorn the bottles and the website, inspired by both Chinese Suzhou embroidery and vintage botanical textbooks. The stem and leaves evoke the plants and herbs used to create the tonics without being specific to a particular ingredient.
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