Color Word
This project is my personal project, Color Word. I supposed this brand’s target group is children by selling drawing stationery, such as color pen or notebooks. The concept is about the interaction with single subject, like a metaphor of parent and child, color and palette. Anything is possible in children’s world, even the extinct dinosaurs could be living in their minds. Therefore, I designed the dinosaurs as branding character, each character setting is based on children characteristics, for example activeness or lazy character. According to shape of logo and dinosaurs’ line, I designed the head, pattern and other products.