Braze Branding

We are really excited to introduce our branding work for Braze! We’ve been working with Braze to create an identity that matches their new direction as a company.

The word "braze" is a verb that means welding 2 different elements together with a third alloy. It's the energizing, galvanizing new element to complete a composition. Braze joins with other technologies to create a best-in-class stack, helping brands bring data together through an open ecosystem.

There is a "easter egg" of sorts within the logotype that it can link end to end creating an infinite connection, which you can see in the attachments.

The brand launch was last Thursday and it looked like a blast. Check out Braze’s Instagram here for some launch party photos.

Shout out to the @Focus Lab crew on this and to @Clea Hernandez for her kick ass strategy and verbal work.