IBM at the AIGA Conference 2017

For IBM's presence at the AIGA conference this year, we wanted to do something that didn't feel very... IBM. Our larger concept centered around you being the intersection of design and business, and how core tenants like empathy and vulnerability helped make that connection stronger.

For the visuals, we decided to throw it back to those decoder glasses we used to wear as a kids and created huge walls covered in this illustration with words hidden underneath, revealed by giant sliding pieces of acrylic.

This is a close-up of our takeaway, which included our printed illustration and a piece of acrylic etched with the IBM rebus as our "decoder."

Collab with @Peter Michael Perceval III, Noelle Hoffman and Abby Hoffman! We had a blast seeing it live at the conference.