Alexander & Co.

I had the opportunity to work with the fantastic team at Alexander & Co. to create their new logo. It has been a long time coming, and I'm honored to share the result with you.
It was always essential that the design maintained everything that we've all grown to know and love about Salon like Alexander & Co. while creating a logotype that was more refined, durable, and that positioned the brand for expansion. Looking to the past to inspire the future, the script connects with the nostalgia that the brand was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.