Acura.com Redesign

Client: Acura
Agency: Razorfish
Year: 2015

I had the privilege of serving as the Creative Director, responsible for overseeing the complete redesign of Acura.com, while working at Razorfish LA. My role was to lead the extremely talented team entrusted to revamp Acura's digital platform in its entirety. During this process, I was completely hands on throughout the entire engagement — from initial concept development, to establishing the overall design aesthetic, to final implementation and launch. While reporting to Razorfish LA's Head of Creative, Mike Frank, I managed a team of Designers, Art Directors, and Writers to bring the project to life through a phased launch.

The full case study can be found on my portfolio: Acura Case Study