Henry Honey Logo Concept

In my down time I'm working on some @Briefbox briefs to keep my skills sharp.

Henry's Honey is a luxury, organic honey company looking for a new logo that represents the high-end, pure honey that ‘Henry’s’ produce.

I chose the typeface Turquoise for the main logo and paired it with Pelago for the sub-head. I sketched out about a dozen versions of the icon before settling on what you see here. I used a smoky honey yellow to complete the full lock up.