Papo U Gazeta do Povo

This is an old project, but i like the result so i decided to included here.

Papo U (U Chat): The former Papo Universitário da Gazeta do Povo (Gazeta do Povo University Chat) changed its name and bid, and was renamed Papo U (U Chat). With this, the need to review the communication strategy arose, now seeking dialogue with the young audience through a new brand and visual identity . Besides, the work has also included participation in strategic development, leading “Papo U” beyond Facebook and transforming it into a platform for content and events that address contemporary issues and interests of modern youth.