São Paulo - Branding Propose

Hey Guys!

So here is one of my best shots on Behance.
Basically it's a rebrand proposed of the city i was born, São Paulo.

The brand was developed basing itself on the mutual characteristics of the city. The verticality on the landscape which the city presents was the main element for the brand.

In an equally geometrized way, the letters shows a direct and simple recognition, as the visual identity itself.

For more details, check on my Behance Page:

https://www.behance.net/gallery/26487879/Sao-Paulo-City-Brand-Propose