Branding 101

This design was created for Polymath. They developed a series of "101" documents that serve as guides for clients, sort of climatizing them to all that encompasses this area. I designed pieces (each with their own layouts and concepts - all spaced themed but very different artwork for each). Branding 101 was the first in the series. I had the opportunity to create these designs for branding, web design, animation, video and strategy.

These were a lot of fun to develop. It was usually sent out Digital but some of these were printed. Most were around the 8 page mark. The interesting thing for this was that the "stages" worked as preparation for a brand launch. This tied well within the stages of a rocket launch. The design you see in the bottom left shows these stages stacked vertically... this served as a table of contents.... of sorts. Very different than the average I know, but these pieces were very much meant to be an inspiration for the user. So they were quite complex to create.

Anyway, lots of fun. Hope you like it.