THE LOOP, a documentary on IBM’s design transformation
We’re very excited to share a special project we’ve been working on with IBM.
For the last 4 years, the IBM team has shaped a design thinking revolution that’s changing how they create products and redefining how they’re seen in the world. We took a deep dive into their transformation, talking with everyone from the General Manager of Design at IBM Phil Gilbert to front end developers just out of IBM’s Bootcamp to create a short documentary—THE LOOP.
It’s inspiring to see how a 100-year-old tech giant has redefined itself by putting design thinking at the heart of every decision—and it’s illuminating to hear the story behind the creation of the iconic IBM design thinking loop.
We hope you enjoy the documentary!
