lululemon "east" – 5 Year Basic Tee (concept)

I teamed up with lululemon Halifax for my latest project.

The goal? Design a shirt relevant to the east coast. Make it simple, clear, and specifically for the maritimes.

The only creative direction I had was use a simple clear font, and incorporate imagery such a wave, compass, or anchor and the word "East".

**5 Year Basic Tee (concept)