4runner - Targeted Messaging Campaign

This demonstrates an approach to how I capture content. Often times a little consideration up front makes for a huge increase in the efficiency of output. What I mean by that is, shooting with the big picture in mind can increase the ROI by 10x.

Here is an example of how a singular content capture was strategized to serve a variety of targeted users within the same demographic across social e.g. Instagram, Facebook, and Pintrest in addition to hero'ing on destination sites such a Toyota.com and 4Runner model landing page.