Innovation High School

Custom built word mark for a new modern high school. The intended simplicity of the 'i' - which can be interpreted as connection points or peer-to-peer - was made so we could build a flexible identity system based on that shape (for example: custom iconography for different school subjects that resemble the 'i'). The overall simplicity allowed us to build wild and imaginative brand elements to match the diverse group of students at the school.