International Paper - Company Overview (contents spread)

For their 2016 report, rather than doing an Annual Report and a Sustainability Report, International Paper wanted to create suite of materials that can be shared with all different groups of stakeholders. IP has developed an overarching Global Citizenship strategy and that includes Planet, People, and Performance, making it a more comprehensive, all encompasing effort. The Goal was to be even more sustainable than last year, and to use print only where needed and elaborate online with videos, microsite, animated infographics/motion graphics and one pager PDFs.