Architecture Website

First, work with your team to discuss your goals, identify your audiences, analyze your brand, assess your competition, and refine your market position. Learn about the customers you want to attract, which competitors keep you up at night, and what makes your company unique. Get to know your business inside and out by including stakeholders from throughout your organization.

At the end of your discussions, produce a strategic brief that defines the scope of the campaign, including the results of your findings, definition of roles, a schedule of milestones, and content recommendations. This strategic brief guides your team or agency as they develop marketing pieces. It is the measurement by which you should judge any creative solutions your team develops.