Base – Improving Your Sales Process Step by Step

Another part in the series I've been doing for the CRM platform Base (www.getbase.com.)

A continuation of the aesthetic I've been crafting for them over the last year or so. I feel like I'm working myself into a groove with this style and I look forward to continuing to evolve it!

For this cover, my goal was to try and represent the linear path of following leads through your CRM platform. I also designed the interior of the book and the various spot illustrations inside– you'll need to check out the full book to see those!

This is a more of a rough reinterpretation of the vertical book cover layout, so I definitely recommend laying your peepers on the full attachment to see the more designed lockup of the elements.