Fernet-Branca — Banner
October 2017 — Every page has a banner at the bottom that serves as a big CTA. This encourages exploration throughout the site & is intended to improve conversion across several metrics (i.e. signups).
Agency: Flavor Group
Collaborators: Prem Kumta (creative direction), Liz Vicente-Holst (design & content), Sean Abrahams (dev).
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