HVMN Ketone

Shouts out to the incredible roster of design talent at HVMN that helped make this possible. @Mike Lee you are brilliant and it just gets better & better working together.

We covered a ton of ground with this design cycle -- starting out understanding the HVMN Ketone technology and how it affects the body's metabolism, nailing down positioning & branding, and then embodying that across every surface of the product: logo, packaging, illustration, video, web, etc.

I couldn't be happier with the outcome, and I'm excited to let our work speak for itself now out in the world!