Fernet-Branca — Heritage Icon
October 2017 — The Fernet-Branca logo (left) was designed by Leopoldo Metlicovitz in 1901. 116 years later, it is still in use, without major modification.
For the Heritage section of the Fernet-Branca website, I designed a 24x24 icon representing this logo. I'm stoked that the client approved it! To me, the icon symbolizes a historic brand embracing the digital age.
Agency: Flavor Group
Collaborators: Prem Kumta (creative direction), Liz Vicente-Holst (design & content), Sean Abrahams (dev).