Workstream X Logo

Some branding work I did earlier this year for a campaign management system used by retailers to manage their marketing across large store estates.

I was asked to produce an entirely new brand that was exciting, bold and modern, whilst visually fitting in with the parent brand.

The system being redesigned was called Workstream, so we branded the new system Workstream X. This was pre-iPhone X - great minds clearly think alike.

As part of the work, I produced a colour pallette and style guide, brand messaging, tone of voice, as well as the brochure website for the launch of the system (you can see this in an earlier Dribbble shot). I also project managed the design of the new system.