Morii Single Page
New personal project for a fictional brand called Morii.
The term literally means: the desire to capture a fleeting experience. Quite poetic and ambiguous which is the main concept of the women's clothing brand.
We live our lives in moments. Those rare experiences we stop to notice, and carry with us, in the hopes of stringing them together, trying to tell a story. But even in the moment, you can feel it start to fade.
pictures credit Aritzia
brand name origin Dictionary of Obscure Sorrows
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