Landing Page Design for a Gift Giving Platform

Hey there!

We’re happy to share a new landing page we’ve created here, at Zajno, for Altruus, old and dear friends of ours we really enjoy working for. Altruus is the future of gift giving that allows people to give presents to the friends and family they are connected to via social media networks. Its core value lies within the emotional part of gift giving, which many other companies in the gift-giving domain tend to neglect.

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Goals: We were tasked to create a new landing page that will be targeted at businesses and other individuals alike who are willing to promote their products via Altruus. The point was to explain to them how Altruus is going to help them get more foot traffic, a new mobile sales channel, and, of course, more revenue as a result.

Approach After personal meeting with our client we jumped at crafting effective needs statements. We discussed their target audience, created their user cases, and after multiple iterations we decided to stick to the clean, but at the same time bright and lively representation of the information on the main page with purpose of getting the message across in a more effective way. We adopted a more unconventional approach to both composition and layout. The main challenge was to present the info in an original and appealing way while keeping it easy to understand.

Results We ended up with a visually rich and appealing landing page that can attract more retailers to help them connect with profitable customers and increase their sales. Really like the way it turned out.

What do you, guys, think of that? We'd be happy if you shared your thoughts!

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