CitizenM App Concept

CitizenM is a hotel chain that focuses on being innovative, youthful, and different. As part of a mock two-week design sprint on the UX Immersive course at General Assembly, I was tasked with creating a responsive, mobile-first website for CitizenM that would allow travellers to plan and book ‘local’ experiences.

Together with a team of two other UX designers, we carried out extensive research that found that trust was an extremely important factor for the modern traveller when booking experiences. We designed Citizen App, which allows users to search, explore and book local experiences through actual local guides, moving the emphasis away from the experiences themselves and onto those that know the most about them. The app empowers any local with knowledge about their city to show tourists around, and in turn, gives tourists access to more authentic travel experiences.

See the full case study at:
https://medium.com/@jamchiller/citizen-app-a-new-way-to-travel-3bd9c45ec580