Bull Moose Logo

This was a fun logo to design. It was created for a regional music, movie and video game store called Bull Moose. The goal was to create a unique and dynamic mark that would be flexible across a large number of applications. I wanted the “moose” to be abstract and somewhat child-like and the type to be rounded, loose and friendly. The upper and lower “plates” are offset slightly to create an interesting energy between them while the moose acts as the glue holding them together.