Fernet-Branca — Age Gate
October 2017 — The first time user experience for all liquor websites involves passing an "age gate."
For the Fernet-Branca age gate, we decided to use Facebook auth like in a standard signup flow. For the user, it's a one-click alternative to manually inputting his/her DOB. For the brand, it's a huge opportunity to learn about our users. Win-win!
Agency: Flavor Group
Collaborators: Prem Kumta (creative direction), Liz Vicente-Holst (design & content), Sean Abrahams (dev).