Redesigning GratefulGatherings.org - Part 2

Before wireframing or offering any visual solutions, I developed a set of concise design principles to help guide the project. These helped us as a filter for decision making when evaluating different options. They also helped me frame design reviews with the cofounder, who was not used to working with a designer.

Here were our four design principles:

1) User Centered - The old site was heavily focused on “About us.” Instead, the cofounders wanted the new site to speak directly to potential volunteers and partners to increase recruitment efforts and community impact.

2) Flexibility - The design needed to be flexible on the front and back stage. On the front stage, visitors needed to understand the range of flexible volunteer opportunities… 1) volunteer in person or online, 2) donate goods or money, 3) volunteer as an individual or group, and 4) support an existing effort or plan a new Gathering. Back stage, the cofounders needed the ability to update content and images online without outside help to promote opportunities for potential and returning volunteers.

3) Community Impact - Content and design needed to focus on immediate, local community impact to families in need.

4) Action Oriented - The site needed to promote volunteer opportunities for individuals, groups of friends, families, and companies to do something in a tangible way besides “donating money to a good cause.”

View the site: https://gratefulgatherings.org
More on my design process: http://bit.ly/2nwNigi

Thanks for checking out my work!