I Scream Ben & Jerry's

For this class project we had to design 3 Ben & Jerry's pins. First we had to investigate the brand's CSR essence, then find a strong concept that links the brand to the consumers and finally create messages + design to transmit the concept.
The concept is "I scream", since it sounds like Ice Cream and Ben & Jerry's are all about helping others and spreading awareness.
I'm very proud of the "Peace-tachios" pun that I came up with for 1 of the ingredients ok. 😂😂😂😂😂😅