Fullrange Mark Conceptualization and Lockup Animation

"A light bulb popped up and we discovered a conceptual and visually strong idea. We needed to tie a full range to something that showed a full range in the financial context. We studied currency signs and realized that they were essentially made up of letters and slashes. These slashes could be vertical, horizontal or diagonal. Almost all major currencies had a slash on them. Asides numbers, these are the most widely known visual symbols associated with money." - An excerpt from the synopsis for the Fullrange Integrated Services' Rebranding Project.