Fernet-Branca — Cocktail Closeup
October 2017 — Last week, we soft-launched the US website for Fernet-Branca, a popular herbal liqueur. My role was lead designer.
After I decided on the site-wide 3-col grid & modular card system, the design of the cocktail closeup page was fairly straightforward. The most challenging part was actually content management: tracking down & curating the three photos, headline, at-a-glance info, ingredients, steps, and related recipes for each cocktail.
The internal CMS wasn't fully functional yet, so we essentially created our own CMS using Dropbox and Google Sheets! The main goal was a smooth handoff — we didn't want our dev to have to track anything down on a tight deadline.
Agency: Flavor Group
Collaborators: Prem Kumta (creative direction), Liz Vicente-Holst (design & content), Sean Abrahams (dev).