Ashton-Tate

Oh, Ashton-Tate, makers of dBase and sold off to Borland. I vaguely remember you, I think. The branding wasn't bad for its day, but I wanted to simplify the logo by removing the wordmark and providing some bold-ish colors.

Triangle + bold colors = Ashton-Tate.

A bit about Ashton-Tate:
(from Wikipedia)

Ashton-Tate (Ashton-Tate Corporation) was a US-based software company best known for developing the popular dBASE database application. Ashton-Tate grew from a small garage-based company to become a multinational corporation. Once one of the "Big Three" software companies, which included Microsoft and Lotus, the company stumbled and was later sold to Borland in September 1991.

https://en.wikipedia.org/wiki/Ashton-Tate#/media/File:Ashton-Tate_wordmark.png

More by Josh Line

View profile