Looking For Suggestions!

Looking For Creative Input. This is my branding for a new company I'm starting. I'm a woodworker in my free time and I've created an organic wood finish that I'm going to start selling very soon and I'm going to brand my finish(es) under this umbrella brand, I'm calling "Roostmade Co." Eventually I'll make more than one type of finish, and other products too.

"Material-Minded, Hand-Crafted Goods" is central to the brand... Our focus is not on creating cheap and profitable products, but quality products, where attention is closely payed to the details and the materials used. Products that aren't harmful to the environment, but are easy to work with, and environmentally friendly.

If you have any suggestions on how I could improve this branding, please let me know!