Medley Cocktail Co. Neon Sign

When pitching this identity I was really excited about the concept and where it could go. I thought a neon sign would be a great element that would go behind the bar letting people know, "The Bar is Open".

I only did this many application of the identity because I included the client in the initial sketch phase and once we landed a direction, then, I closed the door to work and experimented until I had something really cohesive to present.