Positive Brand Logo Development

WHY A TANDEM BIKE?  Great advertising is better when created together. Collaboration is at the heart of play. Playful collaboration is a dialogue of discovery. And it’s a journey. A very fun journey.

We did a lot of work to create the perfect tandem bike for our logo. The attachments include: 1) Samples of inspiration. 2) The finished logo. 3) Multiple paintings of the tandem bike. We love every one of these bikes. We named them all. But in the end, it was Judy that took the top honor. 4) On black. 5) An early prototype before color and typography decisions were made. Be. Have fun.