Rock this Way - Andy Black

Rock this Way, was a national promotion hosted by Jersey Mike's and Pepsi.

Andy Black, of Black Veil Brides, was choosen for Rock this Way as the Rock social media influencer. Pictured he is holding the promotional cup designed by me! Other influencers included, Granger Smith (Country) and Kenny Holland (Pop).

Many other elements were included in this promotion from window posters, cooler clings, sneeze guards, web and mobile banner ads, radio commercials, and more.

To sum up the promotion with any purchase of a 32oz PepsiCo beverage consumers could enter to win Live Nation concert tickets of their choice and unlock exclusive artist content by scanning the cup with the Shazam mobile application.

The original Instagram post from Andy had over 200,000 likes