Tykemats Branding

I developed branding for a fictional company called Tykemats that creates educational placemats that both kids and parents can enjoy. The challenge was to come up with a brand that would be fun and engaging for the kids and pleasing to the eye for adults. Inspired by geometry and the idea of connections, I created a brand identity with bold, energetic graphics and clean lines.

I'd love any feedback (positive or critical) on what is working/not working.