airbnb on tour in partnership with Laneway Festival
The team at Arcade Singapore developed an idea that would allow music fans, to get an intimate peak into a personal world of one of the headline acts by building an enormous flight case, which accommodated a specially curated space, right in the middle of the festival grounds.
With the primary symbol in mind, I developed a logo lockup referring to stencil marks applied to flight cases. Besides, the icon, seen from up above, put an emphasis on the experience inside the airbnb space.
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