Amber & Ash: Logo
The Amber & Ash name comes from two classic colors and materials: amber, a mesmerizing stone and one of the world’s original accessories, and ash, a tree revered in some cultures for its powers of protection. Together, amber and ash represent a perfect balance of the feminine and masculine; they can each be astoundingly beautiful, but are also both solid and strong in their own rights.
The Amber & Ash logo is both bold and delicate. This balance is created through light, geometric typography and a striking, curvaceous ampersand — a unique and contemporary update to an old-style typeface typically used in fashion advertisements. The basic black and white treatment ensures the colorful products are always the star of the show, and creates an additional visual connection to monochromatic graphics found throughout fashion brands and magazines.
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