Victory
Indiana was a special state for Root. Not only is Indiana Ohio's sister-state, but it was also the 3rd in which Root was eligible to sell insurance in. To spread the good news (and downright celebrate), we needed a visual that felt both personal and triumphant. Enter VICTORY, the crowning highlight of Indianapolis' Soldiers and Sailors Monument, wielding a torch symbolizing the light of civilization and its sword symbolizing justice.
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