Mary Beth's

Designing some Avery labels for a small, sustainable, produce farmer on Pawley's Island, South Carolina. We chose Avery labels because she often tweaks ingredients and we needed the flexibility of at-home printing. She has about 80 products, so it was a challenge to balance some labels that have 20 ingredients vs others that have 3 and keep a consistent feel. Most labels will adorn mason jars and a few will go on bags. The wave lines hint at her island location.