Cox & Cox Product listing typography

A quick shot of the variety of product listing options required for an eCommerce site and how we addressed them typographically.

At the core of this is a baseline-style grid in which the line-height and margins are influenced by the aspect ratio of the images, making sure that there is a consistent visually harmony.

From there, we use Gill Sans in caps, with smallcaps for any additional text such as from and pre-order messaging. Baskerville for pricing.