Pradhan Mantri Awaas Yojana Gramin - Logo Design Concept
Hey yo all!
This is a concept Logo Design I did for Pradhan Mantri - Awaas Yojana Gramin.
This roughly translates in english as ' Prime Minister - Rural Dwelling Plan '.
It is movement by Prime Minister of India which will help building houses in the rural parts of the country.
About Logo Design :
1. Construction :
I'm using three elements to convey the message here. First there is a roof of an house, second since it's a charity based movement I'm using hands as a metaphor for care. Lastly hands and roof together are forming a basic house shape in the negative space.
I'm also borrowing an element from India's National Flag and that is Ashoka Chakra. Which is also interpreting a house's window in a vaguest of sense.
2. Color Palette:
The color palette is inspired from the India's National Flag itself. But instead of using exact color palette I've created a soft gradient flow by using multiple shades of the same palette.
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