Hummingbird Chocolate

Pitched packaging concept for a chocolate company based out of Canada looking to evolve their current packaging.

The ornate plant pattern would be printed on a recyclable paper, with spots of natural fibers showing through, and in a tone-on-tone color that makes it secondary to the bird and supporting gold foil type. A ‘belly band’ made of Kraft paper wrap around the entire bar with color foil sections.

The pattern in the belly band and base of the plant along with subtle spot illustrations in the bottom pattern change with flavor.