Brass Willow - agile branding key visual
An agile Branding for group of experienced trainers and consultants providing support for Scrum implementation in organizations (specifically IT companies or non-IT companies, but with IT departments).
Part II: Key Visual
We wanted to create a professional outlook but at the same time we wanted to ensure the brand is associated with positive feelings and gives the impression of being customer-friendly and outgoing. In order to achieve that, we have introduced, a rather informal, motif of complementary colour circles that also builds a connection with Scrum.org. The dynamic wave in the background made of small and modern dots crowns the design, sending a message about flexibility, agility and strength.
See full presentation here: https://www.behance.net/gallery/57378263/Brass-Willow-agile-branding